Gene Beast

In April of this year Sheffield Friends of the Earth was planning to take the Gene Beast (see picture) to several Tesco stores in Sheffield to highlight the fact that their own brand products contained GM ingredients. We had the idea of travelling to one store on their park and ride bus painted with the Tesco logo. However, at short notice, Tesco announced that they would be removing GM ingredients from their products (good news!) but this left us with the Gene Beast costume and no one to target (bad news!). Rather than doing nothing we decide to walk around Sheffield on the start of Environment week to raise awareness of GM issues and to hand out leaflets.

Because the Gene Beast was so ugly many members of the public stopped to look it which allow us to get the message across to them. From the reaction on the streets it would seem that the majority of the public are against this method of food production.